T-Mobile Sidekicks
Driving brand loyalty through social engagement.
T-Mobile's messaging has a tendency to go viral, with followers and fans doing much of the heavy lifting during the brand's major campaigns. Becoming a social-first company requires a lot of engagement. Vossler has produced some of T-Mobile's most successful sharable content. April Fool's campaigns and Unboxing videos are part of a digital strategy that creates customer loyalty and generates excitement and buzz.
From Pitch to Delivery
On this project, I took on a wide range of roles. Some of the key responsibilities I undertook included developing concepts for the shoe itself, designing concept documents, creating graphic elements such as text hits and iconography, designing screens and apps for the shoes, and providing on-set art production assistance. Additionally, I worked as a animation director, overseeing animation of John Legere's AI assistant character, the animation of the audio bars and shoe-screen moments. The images included below showcase some of the key moments in which I was involved.
