Metro TV and Social Spots
T-Mobile has been the owner of MetroPCS since 2013, and in 2018 they rebranded the company as 'Metro by T-Mobile,' launching a new brand identity that required a fresh look and feel. In order to bring this new brand to life, Vossler was tasked with creating a range of multimedia assets, including sizzle videos, teaser clips, and motion graphics. To produce these materials, we combined custom footage with stock video, weaving in the new graphics package to create an aspirational brand anthem video. These videos not only captured the essence of the new Metro by T-Mobile brand but also served as a key tool for promoting it to the target audience.
A collaborative effort
In the TV spots, I created text and device layouts and collaborated with 3D animators on color and effects. Additionally, I prepped photos of Giannis Antetokounmpo by removing graphics from his jersey and recoloring his clothes and shoes to purple. In the digital (social and web) spot, I acted as the art lead, providing art direction and graphic design. The included images highlight some of the key moments of my involvement in the TV spots.
