T-Mobile Unboxings
Unboxings are Awesome! Underwater, in a race car, at the water park in a helicopter or on another planet with sharks and lasers - and that's just a start! Join Technology Evangelist, Gadget Dude, Product Guy and all-around fun expert Des as he unboxes and experiences the latest in tech - all while surfing the epic T-Mobile Network!
As with most T-Mobile projects I worked on at Vossler, my responsibilities for the Unboxing videos were consistent, including concept imaging, concept document design, graphic design, and motion graphic design. However, for Unboxings, I was frequently tasked with taking on the additional role of art director during production and post-production. This involved overseeing the artistic direction of the project, ensuring that the visual elements were consistent with the overall branding of T-Mobile and aligned with the project goals. Additionally, when we shot on location (as opposed to Vossler's studio), I frequently served as the on-set art director as well. These experiences allowed me to hone my skills in directing and managing the creative process, resulting in highly effective and engaging content for the client.
Brands Within Brands
When working on an Unboxing project for T-Mobile, oftentimes you're also working with the phone's producer, meaning that many of these projects involve branding from two different parties. This presents unique challenges in satisfying both parties involved and requires a deep understanding of each brand's guidelines and goals. As the art director or graphic designer, this exposure to multiple brands and their distinct brand guidelines can be incredibly valuable. Working on these projects provides valuable experience in managing complex branding requirements and effectively working with multiple stakeholders.
